Mawroth
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Our portfolio | Heritage-founded

Incubate. Develop. Expand.

Animation IPGame IPPodcastInitiative

Four properties carry Mawroth's current mandate: an animated feature, a AAA game, a podcast, and a national initiative.

World-class execution. Global ambition. Heritage at its core.

Current Work

Four properties. One mission. Bring Saudi heritage to the globe.

Animation IP · 2026-2027

A Desert Princess

A cinematic fable from Arabian folk tradition.

A Desert Princess is Mawroth's flagship animated feature and the studio's first Saudi IP created using AI. Based on Arabian folk tradition, it is developed as a multi-format property spanning a feature film and episodic shorts.

Format
Animated feature · episodic shorts
Status
In development · 2026-2027
Origin
Arabian folk tradition
Made with
AI, a Saudi first
adesertprincess.com
Game IP · AAA · Coming 2028

Wings of Arabia

Master the skies. Defend the legacy.

Master the skies. Defend the legacy. Wings of Arabia is a AAA action game in development, set across key Arabian landscapes and centred on falconry-inspired gameplay.

Format
AAA action game
Status
In development · 2028
Setting
Key Arabian landscapes
Core
Falconry-inspired gameplay
Historical anchorFalconry was inscribed on UNESCO's Representative List of Intangible Cultural Heritage on 16 November 2010. The Saker falcon (Falco cherrug) is the dominant Saudi quarry-bird.
Podcast · Coming 2026

AI Club

Conversations on intelligence, heritage, and what comes next.

AI Club is Mawroth's podcast focused on the impact of AI on media. It also explores how these disruptions affect heritage-focused promotion and activations, aligned with Mawroth's broader mission.

Format
Podcast
Status
Launching 2026
Focus
AI's impact on media
Lens
Heritage promotion & activations
National Initiative · Ongoing

Shamroo

Shamroo: a Saudi culture of achievement: 1Shamroo: a Saudi culture of achievement: 2Shamroo: a Saudi culture of achievement: 3Shamroo: a Saudi culture of achievement: 4

Roll up the sleeves. A national culture of achievement.

Shamroo is a national initiative that promotes a culture of achievement and excellence across Saudi society. Inspired by the idea of rolling up the sleeves, a symbol of seriousness, readiness, and national action, it targets the government sector, the private sector, and individuals to strengthen efficiency, innovation, and initiative. The program empowers youth, motivates institutional performance, and launches national awards for excellence, building an inspiring Saudi model of work in support of Vision 2030.

Format
National initiative
Focus
A culture of achievement
Inspiration
Rolling up the sleeves
Aligned with
Vision 2030

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